|Agency||Venables Bell & Partners|
|Advertiser||ConAgra Foods, Inc.|
|Date of First Broadcast/Publication||9/2012|
Welcome to the wonderful meatless world of Lightlife. Created with renowned animation house, Laika, and set to a recreation of the classic children’s song, “Old Macdonald Had A Farm,” this stop-motion animation piece explores a ranch where the animals aren’t quite what they seem.
|Tagline||Enjoy a world without meat.|
|Media Type||Web Film / Viral|