Venables Bell & Partners San Francisco, United States Advertising / Full Service / Integrated


Venables Bell & Partners Creative Work

Title "No-Carb Queens"
Agency Venables Bell & Partners
Campaign Don't diet. Live healthy.
Advertiser ConAgra Foods, Inc.
Brand Healthy Choice
Date of First Broadcast/Publication 9/2012
Business Sector Pre-Cooked / Dehydrated Prepared Meals

Research has shown that consumers prefer eating their way to health versus eating reduced quantities of less healthy foods. VB&P’s “Don’t diet. Live Healthy” campaign for Healthy Choice dramatizes the extremes that people take with fad diets and compares that fanaticism to being in a gang. 

Media Type Television & Cinema

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