|Agency||Venables Bell & Partners|
|Campaign||Don't diet. Live healthy.|
|Advertiser||ConAgra Foods, Inc.|
|Date of First Broadcast/Publication|
|Business Sector||Pre-Cooked / Dehydrated Prepared Meals|
Research has shown that consumers prefer eating their way to health versus eating reduced quantities of less healthy foods. VB&P’s “Don’t diet. Live Healthy” campaign for Healthy Choice dramatizes the extremes that people take with fad diets and compares that fanaticism to being in a gang.
|Media Type||Television & Cinema|