Healthy Choice - “No-Carb Queens”
ConAgra Foods, Inc.
|Agency||Venables Bell & Partners|
|Advertiser||ConAgra Foods, Inc.|
|Product Category||Pre-Cooked / Dehydrated Prepared Meals|
|Campaign Name||Don't diet. Live healthy. |
|Country of Production||United States|
|Date of First Broadcast/Publication||September 14, 2012|
|Media Type||Television & Cinema|
Research has shown that consumers prefer eating their way to health versus eating reduced quantities of less healthy foods. VB&P's "Don't diet. Live Healthy" campaign for Healthy Choice dramatizes the extremes that people take with fad diets and compares that fanaticism to being in a gang.