Venables Bell & Partners San Francisco, United States Full Service

Venables Bell & Partners Creative Work

Campaign We can do this
Advertiser PG&E Corporation
Brand Pacific Gas & Electric Company
Date of First Broadcast/Publication
Business Sector Energy & Water Authorities, Utilities
Tagline We can do this
Story This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Philosophy To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Problem To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Result In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Media Type Television
Market United States
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