Venables Bell & Partners, San Francisco Follow Update

  • 201 Post Street
  • San Francisco, California 94108
  • United States
  • Phone: 415-946-5918

Pacific Gas & Electric Company - "Wind" - Venables Bell & Partners

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  • Wind
  • Pacific Gas & Electric Company
  • PG&E Corporation
  • Venables Bell & Partners
  • United States
  • We can do this
Product NamePacific Gas & Electric Company
Product CategoryEnergy Production, Raw Materials & Minerals
More Informationhttp://www.wecandothis.com
MarketUnited States
Date of First Broadcast/PublicationNovember 5, 2007
Media TypeInteractive
Creative Director Paul Venables
Art Director Lauren Weinblatt
Copywriter James King
Account Director Kate Jeffers
Account Director Tom Scharpf
Account Executive Lindsay Cole
Account Executive Gwynne Teass
Agency Producer Stacey Higgins

Story

This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.

Concept

To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.

Problem

To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.

Result

In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.