Venables Bell & Partners San Francisco, United States Full Service

Venables Bell & Partners Creative Work

Title "Climate Start"
Agency Venables Bell & Partners
Campaign We can do this
Advertiser PG&E Corporation
Brand Pacific Gas & Electric Company
Date of First Broadcast/Publication 11/2007
Product Pacific Gas & Electric Company
Business Sector Energy Production, Raw Materials & Minerals
Problem To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Story This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Philosophy To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Result In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Tagline We can do this
Media Type Web Film
Length80 seconds
Market United States
More Information
Creative Director Mr. Paul Venables
Art Director Ms. Lauren Weinblatt
Copywriter Mr. James King
Account Director Ms. Kate Jeffers
Account Director Mr. Tom Scharpf
Account Executive Ms. Lindsay Cole
Account Executive Ms. Gwynne Teass
Agency Producer Mrs. Stacey Higgins

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