Venables Bell & Partners

San Francisco, United States

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TitleClimate Start
Campaign We can do this
Advertiser PG&E Corporation
Brand Pacific Gas & Electric Company
Date of First Broadcast/Publication
Product Pacific Gas & Electric Company
Business Sector Energy Production, Raw Materials & Minerals
Tagline We can do this
Story This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Philosophy To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Problem To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Result In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Media Type Web Film
Market United States
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