VBP ORANGE. IT’S OFFICIAL.
March 2, 2012
Today, we announced to the world vbp orange, a brand innovation consultancy housed within Venables Bell & Partners. orange will apply design-thinking principles to real-world business challenges, offering brand strategy, concept and experiential design, as well as new product development and ideation solutions to existing VB&P clients and new clients. orange will be led by Harlan Kennedy, director of strategy, Blake Bäkken, design director and Colleen McGee, director of brand development.
orange has already begun working with a growing roster of clients including Audi of America, The March of Dimes, Media X at Stanford University, Zero1 and Fineco. Audi, a five-year VB&P client, is partnering with orange to maximize the momentum generated by recent model launches and marketing. orange is designing the distinctive Audi customer experience that will serve as an introduction to the growing luxury brand and a reason for customers to stay.