KANSAS CITY, HERE WE COME.
July 26, 2012
To announce Google Fiber’s much anticipated arrival in Kansas City, VB&P produced four spots that each take a different angle on what internet 100 times faster than broadband will mean for the city and the folks that live there. In true Google form, “Toy Car World” is a metaphorical product demonstration that takes the viewer into a handcrafted world and offers up a brief history of the internet. The Cars hit “Just What I Needed” takes us through this technological timeline that ends with (spoiler alert) Google Fiber goodness.
“Thank you” is a 60-second ode to Kansas City. The spot is scored by an updated version of the song “Kansas City” and features a cast of the city’s most famous characters, historical events and cultural iconography.
To learn more visit, google.com/fiber