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Where's the Limit?: Adweek Calls New Intel spot "Amazing"

January 27, 2014


That’s the question adventure Erik Weihenmayer is constantly trying to answer. Erik, who, despite having a disability, has done more than most of us ever dared to dream possible. He has climbed Mt. Everest as well as the other Seven Summits, something only 118 people in history hav…

February 2, 2014: A Great Day to Spend $4 Million

January 15, 2014


In adland there’s been a lot of hand-wringing lately that Super Bowl advertising is a waste of millions. It’s easy to see why the industry is rethinking advertising in the big game. The average cost for a 30-second spot has risen 38% from 2010 to a gut-punching $4 million. Howeve…