It’s not every day we get to encourage immature behavior, but when it happens, we get excited. Particularly when it makes national news. The New York Times got wind of our new Slim Jim work that is launching this week in a story highlighting the brand’s partnership with Electronic Arts. The article made the front page of the business section and includes quotes from our very own Jonathan Byrne explaining how our Slim Jim Man Medicine campaign is “not just about manliness, it’s also bucking responsibility. Avoiding that grown-up thing is a big part of it.” Check out the new work here.

In a world where everything looks exactly the same, the distinct new Audi Q5 stands out. The latest Audi commercial from VB&P showcases the new Q5 and quotes the wise man Oscar Wilde – “Be yourself. Everyone else is already taken.”

Interbrand just released its ranking of the 100 most valuable brands on criteria that included financial performance, the role the brand plays in influencing the choices made by consumers and the brand’s ability to help its parent’s earnings. Four VB&P clients – Google, Intel, eBay, Audi - made the list with two in the top 10.  We’re pretty excited to be part of their brand stories.

Quality Conoco gas will help put you on the road to adventure, but that’s not all you’ll need. In VB&P’s latest effort for Conoco, we help encourage Denverites to get out there via a talking car parked in the middle of their fair city. Passersby were treated to a little friendly banter and some primo outdoor gear. As this web film shows, “The Great Conoco Fill-up” was a fantastic time for humans, dogs, and cars alike.

In a story celebrating the rising consumption of beef jerky as part of a “Jerky Renaissance,” the Wall Street Journal references VB&P’s Slim Jim “Man Medicine” campaign. It even goes so far as to describe eating a meat stick as a “male rite of passage.” We tend to agree.