Laird+Partners, New York
- 475 10th Avenue
- New York, New York 10018
- United States
- Phone: 212 478-8181
- Fax: 212 478-8180
- Country Phone Code: 1
- Website: www.lairdandpartners.com
- Email: [email protected]
Karl Lagerfeld - “Karl 2”
Karl LagerfeldWe apologize, but this ad has been pulled due to copyright issues.
| Title | Karl 2 |
| Agency | Laird+Partners |
| Advertiser | Karl Lagerfeld |
| Brand | Karl Lagerfeld |
| Product Category | Designer Clothing |
| Campaign Name | Branding an Icon |
| Country of Production | United States |
| Media Type |
Concept
Karl Lagerfeld is the Kurator of Kool
Problem
Make the most famous man in fashion the most famous brand in fashion
Result
We are helping to build Karl's business, not just his brand.
The brand had its soft launch in Spring 2012 with a limited range of SKUs – Early indicators are very strong, with a significant percentage of inventory selling out online within hours of launch.