Duval Guillaume Antwerp, Belgium Full Service

Duval Guillaume Creative Work

TitleBikers
Agency
Campaign Bikers
Advertiser Carlsberg Breweries
Brand Carlsberg
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Tagline That calls for a Carlsberg
Story

To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. 

Result

http://viralvideochart.unrulymedia.com/youtube/Carlsberg_stunts_with_bikers_in_cinema?id=RS3iB47nQ6E 

Media Type Television & Cinema
Length
More Information http://www.duvalguillaume.com/news/2011/carlsb..
Executive Creative Director
Art Director
Copywriter

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