Duval Guillaume, Antwerp Follow Update

  • Uitbreidingsstraat 2-8
  • Antwerp 2600
  • Belgium
  • Phone: (+32) 36090900
  • Fax: (+32) 36090919

Carlsberg - "Bikers" - Duval Guillaume

  • Bikers
  • Carlsberg
  • Carlsberg Breweries
  • Duval Guillaume
  • Belgium
  • Bikers
Product CategoryBeers, Ciders, Lagers
More Informationhttp://www.duvalguillaume.com/news/2011/carlsb..
Date of First Broadcast/Publication2011
Media TypeTelevision & Cinema
Length136 Seconds
Awards Cannes Lions International Festival of Creativity, 2012 (Gold) for
Executive Creative Director Geoffrey Hantson
Art Director Koenraad Lefever
Copywriter Dieter De Ridder

Story

To reinforce the new baseline 'That Calls for a Carlsberg' Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. 

Result

http://viralvideochart.unrulymedia.com/youtube/Carlsberg_stunts_with_bikers_in_cinema?id=RS3iB47nQ6E