Duval Guillaume Antwerp, Belgium Full Service

Duval Guillaume Creative Work

Title "Bikers"
Agency Duval Guillaume
Campaign Bikers
Advertiser Carlsberg Breweries
Brand Carlsberg
Date of First Broadcast/Publication 2011
Business Sector Beers, Ciders, Lagers
Story

To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. 

Result

http://viralvideochart.unrulymedia.com/youtube/Carlsberg_stunts_with_bikers_in_cinema?id=RS3iB47nQ6E 

Tagline That calls for a Carlsberg
Media Type Television & Cinema
Length136 seconds
More Information http://www.duvalguillaume.com/news/2011/carlsb..
Executive Creative Director Mr. Geoffrey Hantson
Art Director Mr. Koenraad Lefever
Copywriter Mr. Dieter De Ridder

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