Duval Guillaume, Antwerp Follow Update

  • Uitbreidingsstraat 2-8
  • Antwerp 2600
  • Belgium
  • Phone: (+32) 36090900
  • Fax: (+32) 36090919

Carlsberg - "Bikers" - Duval Guillaume

  • Bikers
  • Carlsberg
  • Carlsberg Breweries
  • Duval Guillaume
  • Belgium
  • Bikers
Product CategoryBeers, Ciders, Lagers
More Informationhttp://www.duvalguillaume.com/news/2011/carlsb..
Date of First Broadcast/Publication2011
Media TypeTelevision & Cinema
Length136 Seconds
Awards Cannes Lions International Festival of Creativity, 2012 (Gold) for
Executive Creative Director Geoffrey Hantson
Art Director Koenraad Lefever
Copywriter Dieter De Ridder
That calls for a Carlsberg

Story

To reinforce the new baseline 'That Calls for a Carlsberg' Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. 

Result

http://viralvideochart.unrulymedia.com/youtube/Carlsberg_stunts_with_bikers_in_cinema?id=RS3iB47nQ6E