Duval Guillaume, Antwerp Follow Update

  • Uitbreidingsstraat 2-8
  • Antwerp 2600
  • Belgium
  • Phone: (+32) 36090900
  • Fax: (+32) 36090919

Carlsberg - "Carlsberg Poker" - Duval Guillaume

  • Carlsberg Poker
  • Carlsberg
  • Carlsberg Breweries
  • Duval Guillaume
  • Belgium
  • Carlsberg puts friends to the test
Product CategoryBeers, Ciders, Lagers
Date of First Broadcast/Publication2013
Media TypeCase Study
Length175 Seconds
Awards London International Awards - LIA, 2013 (Silver) for Live Events - Beyond Advertising
Eurobest, 2013 (Silver) for Fast moving consumer goods (incl. Alcoholic & non-alcoholic drinks)
Eurobest, 2013 (Gold) for Internet Film
Cannes Lions International Festival of Creativity, 2013 (Bronze Lion) for Best Use Of Special Events And Stunt/Live Advertising
Cannes Lions International Festival of Creativity, 2013 (Bronze Lion) for Best Use Or Integration Of Experiential Events 
Cannes Lions International Festival of Creativity, 2013 (Bronze Lion) for Viral Film
Executive Creative Director Geoffrey Hantson
Executive Creative Director Katrien Bottez
Art Director Koenraad Lefever
Copywriting Dries De Wilde
That calls for a Carlsberg

Story

Imagine this: it's the middle of the night and your best friend calls for help. How far would you go to get him off the hook? A new social video provides a comical twist to the well-known tag line 'That calls for a Carlsberg' through a series of real life set-ups caught on cameras. 

Result

http://viralvideochart.unrulymedia.com/youtube/Carlsberg_puts_friends_to_the_test?id=vs1wMp84_BA