Rodriguez Diaz Perez Borges Y Cabron the Fernandoz Figueroa Y Pintxos de Martinez the – fictional - owner of Vallformosa. During a walk through his vineyards and castle he tells the viewer how he came up with the idea during an erotic dream. "Nowhere in the world people drink more cava than in Belgium. And that is why you need to have more sex. Because when you have more sex, " the cheerfully deranged owner continues, " more babies are born and I can sell more cava. " Followed by an emotional appeal to the Belgians: " So, dear Belgians, go and multiply and FUCK ME RICH ". Vallformosa. Made to make Belgium bubble. "