Duval Guillaume, Antwerp Follow Update

  • Uitbreidingsstraat 2-8
  • Antwerp 2600
  • Belgium
  • Phone: (+32) 36090900
  • Fax: (+32) 36090919

Seth & Riley's Garage - "Kind of genius slow motion. Kind of" - Duval Guillaume

  • Kind of genius slow motion. Kind of
  • Seth & Riley's Garage
  • Carlsberg Breweries
  • Duval Guillaume
  • Belgium
  • Kind of Genius Campaign
Product CategoryPre-Mixed Cocktails
Date of First Broadcast/PublicationApril 2014
Media TypeTelevision
Length52 Seconds
Production Company Hobby Film
Post Production Hobby Film
Post Production Postmenn
Sound Postmenn
Sound Stopp
Executive Creative Director Geoffrey Hantson
Executive Creative Director Katrien Bottez
Art Director Lennert Vedts
Copywriter Jeremie Goldwasser
Director Oskar Bård
Production Company Producer Erik Liss
Director of Photography Kjell Lagerroos
Executive Producer Calle Isberg
Account Director Elke Janssens
Agency Producer Marc Van Buggenhout
Agency Producer Tuyen Pham Xuan
Account Manager Jochen Van Lysebettens
Editor Håkan Wärn
Editor Oystein Dyb
Editor Frederik Nordstedt
Editor Stefan Ström
Editor Gregers Dohn
Sound Johan Isaksson
Advertising Manager Olga Lee
Advertising Manager Valeriya Krynetskaya
Advertising Manager Thomas Lohren Busch
Strategy Director Piet Wulleman
Digital Strategy Director Kris Hoet
Digital Strategic Planner Sophie Jadoul

Problem

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses?
Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink.
With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the 'hard drinks' category.