Duval Guillaume Antwerp, Belgium Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Social Media Marketing, Branded Content/Entertainment, Strategy and Planning

Founded in: 1997

Employees: 45

Awards: 156

Creative Work: 49

Clients: 5


Contact

Uitbreidingsstraat 2-8
Antwerp 2600
Belgium
Phone: (+32) 36090900

Karel Vinck

Karel Vinck

Managing Partner

Phone: (+32) 473259223

A creative agency adapted to the digital era helping brave brands to do the same.   Duval Guillaume is part of the Publicis Groupe.

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Duval Guillaume

Uitbreidingsstraat 2-8
Antwerp 2600
Belgium
Phone: (+32) 36090900

Karel Vinck

Karel Vinck

Managing Partner

Phone: (+32) 473259223

The poster that turned into wrapping paper

December 23, 2013

The poster that turned into wrapping paper

Dec 23 2013

With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel.

As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened.

The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.