Duval Guillaume Antwerp, Belgium Full Service

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Basic Info

Core Competencies: Full Service, Digital, Social Media, Branded Content/Entertainment, Strategy and Planning

Founded in: 1997

Employees: 45

Awards: 156

Creative Work: 55

Clients: 5


Contact

Uitbreidingsstraat 2-8
Antwerp 2600
Belgium
Phone: (+32) 36090900

Karel Vinck

Karel Vinck

Managing Partner

Phone: (+32) 473259223

Core Competencies: Full Service, Digital, Social Media, Branded Content/Entertainment, Strategy and Planning

Founded in: 1997

Employees: 45

Awards: 156

Creative Work: 55

Clients: 5

Duval Guillaume

Uitbreidingsstraat 2-8
Antwerp 2600
Belgium
Phone: (+32) 36090900

Karel Vinck

Karel Vinck

Managing Partner

Phone: (+32) 473259223

What do pétanque, knitting and fishing have in common? Coke Zero finds out.

March 4, 2014

When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, knitters, fishermen,... they don’t get the glory soccer players get. But wouldn’t it be nice if for once they got some more support? We asked 5 ordinary people if we could film them while going about their hobbies. They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time.

Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.

The video was created by advertising agency Duval Guillaume and is part of the Coca-Cola Zero "Just Add Zero" campaign, showing that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.