A creative agency adapted to the digital era helping brave brands to do the same. Duval Guillaume is part of the Publicis Groupe.read more
March 4, 2014
When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, knitters, fishermen,... they don’t get the glory soccer players get. But wouldn’t it be nice if for once they got some more support? We asked 5 ordinary people if we could film them while going about their hobbies. They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time.
Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.
The video was created by advertising agency Duval Guillaume and is part of the Coca-Cola Zero "Just Add Zero" campaign, showing that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.