Huge, Brooklyn

  • 45 Main Street, Suite 220
  • Brooklyn, New York 11201
  • United States
  • Phone: 718-618-4724
  • Fax: +718 625 5157
  • Country Phone Code: 1

HBO GO - “HBO GO App”

Home Box Office, Inc.


TitleHBO GO App
TaglineIt’s HBO. Anywhere.
AgencyHuge
AdvertiserHome Box Office, Inc.
BrandHBO GO
Product CategoryTV/Radio Programs & Stations
Campaign NameHBO GO
Country of ProductionUnited States
LanguageEnglish
Date of First Broadcast/PublicationApril 29, 2011
Media TypeMobile Advertising

Story

As more and more people are streaming content on their mobile devices HBO approached HUGE to plan and bring to market a suite of applications that would allow users access to the complete library of acclaimed HBO content through an interface that delivered the feel of the HBO experience. HUGE's development of the HBO GO app aimed to harness the vibrant content of HBO to deliver a truly unique and seamless digital experience on the iPad, iPhone, iPod Touch and Android. 

Result

To date the HBO Go app has been downloaded 5 million times and has logged 98 million streams.