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HBO GO - "HBO GO App" - Huge

  • HBO GO App
  • HBO GO
  • Home Box Office, Inc.
  • Huge
  • United States
  • HBO GO
Product CategoryTV/Radio Programs & Stations
LanguageEnglish
Date of First Broadcast/PublicationApril 29, 2011
Media TypeMobile Advertising
Awards DigiDay Mobile Awards, 2011 () for Best Mobile App for Branded Content
DigiDay Mobile Awards, 2011 () for Best in Show
It’s HBO. Anywhere.

Story

As more and more people are streaming content on their mobile devices HBO approached HUGE to plan and bring to market a suite of applications that would allow users access to the complete library of acclaimed HBO content through an interface that delivered the feel of the HBO experience. HUGE's development of the HBO GO app aimed to harness the vibrant content of HBO to deliver a truly unique and seamless digital experience on the iPad, iPhone, iPod Touch and Android. 

Result

To date the HBO Go app has been downloaded 5 million times and has logged 98 million streams.