Huge Brooklyn, United States Digital

Huge Creative Work

Title "HBO GO App"
Agency Huge
Campaign HBO GO
Advertiser Home Box Office, Inc.
Brand HBO GO
Date of First Broadcast/Publication 4/2011
Business Sector TV/Radio Programs & Stations
LanguageEnglish
Story

As more and more people are streaming content on their mobile devices HBO approached HUGE to plan and bring to market a suite of applications that would allow users access to the complete library of acclaimed HBO content through an interface that delivered the feel of the HBO experience. HUGE’s development of the HBO GO app aimed to harness the vibrant content of HBO to deliver a truly unique and seamless digital experience on the iPad, iPhone, iPod Touch and Android. 

Result

To date the HBO Go app has been downloaded 5 million times and has logged 98 million streams.

Tagline It’s HBO. Anywhere.
Media Type Mobile Advertising

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