HBO GO - “HBO GO App”
Home Box Office, Inc.
|Title||HBO GO App|
|Tagline||It’s HBO. Anywhere.|
|Advertiser||Home Box Office, Inc.|
|Product Category||TV/Radio Programs & Stations|
|Campaign Name||HBO GO|
|Country of Production||United States|
|Date of First Broadcast/Publication||April 29, 2011|
|Media Type||Mobile Advertising|
As more and more people are streaming content on their mobile devices HBO approached HUGE to plan and bring to market a suite of applications that would allow users access to the complete library of acclaimed HBO content through an interface that delivered the feel of the HBO experience. HUGE's development of the HBO GO app aimed to harness the vibrant content of HBO to deliver a truly unique and seamless digital experience on the iPad, iPhone, iPod Touch and Android.
To date the HBO Go app has been downloaded 5 million times and has logged 98 million streams.