Huge iworked with Under Armour, a leading developer, marketer, and distributor of high performance sportswear, to design and build a new UnderArmour.com. The new e-commerce site, over a year in the making, better communicates the Under Armour brand experience while delivering an unrivaled online shopping experience. Huge completed content strategy, interaction and visual design, and frontend development for the site.
The new UnderArmour.com makes it as easy as possible for visitors to find exactly what they're looking for, in a way that's usable, informational and fun. The new site highlights the brand's exceptional products by better communicating their benefits, aesthetics, and value through more detailed product descriptions, trusted reviews and testimonials, and enhanced product imagery. The site features highly relevant and personalized merchandising and gives users a more customizable shopping experience with improved navigation and enhanced search filters and product finders.