HUGE Redesigns MoMA Store Website
July 28, 2011
BROOKLYN - HUGE is privileged to have worked with The Museum of Modern Art on the redesign of the MoMA Design Store website, MoMAstore.org, home to a curatorially approved selection of some of the world’s best designed products, accessories, and home items.
HUGE worked with MoMA’s team to design a new MoMAstore.org that is simple, easy to use, and which does justice to the store’s products while staying true to MoMA’s educational mission and exceptional standards for good design.
The new site features a collection of smart, playful product page templates that lets MoMA’s well-edited selection of design products market themselves and a homepage designed to make it as easy as possible for visitors to the store to find exactly what they’re looking for.
“If you’re a designer or design enthusiast, going to MoMA is kind of like going to church,” said Joe Stewart, Executive Creative Director at HUGE. “So it was incredibly important to everyone on the design team here that we treat this particular project with the same care and attention that MoMA gives to the Museum and its retail venues. It was a real privilege and responsibility that everyone took incredibly seriously.”
HUGE Launches UX School for International Design Talent
June 1, 2011
Specialist Training Program Opens Its Doors to Aspiring Designers
BROOKLYN - HUGE is pleased to welcome students to the inaugural class of the new HUGE UX School, a graduate program for design talent interested in pursuing careers in User Experience. Beginning this week, ten students, selected from hundreds of international applicants, will join HUGE’s UX team in New York, where they will receive three months of hands-on training and learn the fundamentals of UX design.
HUGE started the school to help prepare design professionals for successful careers in interaction design and to find and cultivate industry talent. Students in this year’s class come from the United States, Korea, Italy, Dominican Republic and Germany and have backgrounds in industrial, graphic, and interactive design as well as architecture and human-computer interaction.
“We know from experience that it takes a while for even the smartest people to learn the fundamentals of interaction design — especially the way we approach it at HUGE,” said Michal Pasternak, Partner, User Experience at HUGE. “We saw an opportunity to take people who are just finishing school and help them make the jump into UX quickly. Our vision is to attract, foster, and grow the best emerging UX talent in the world. We’ve made a pretty different kind of training program: we’re teaching ID fundamentals and methodology rather than rules and it’s just as hands-on and unpredictable as agency life.”
UX trainees will be integrated into the existing HUGE UX team and each will be assigned a mentor. Students will learn the basics of interaction design, from developing user scenarios and wireframes to conducting competitive analyses and user testing, and learn how IDs at HUGE solve problems. Additionally, students will be responsible for executing a full project from brief through to design. Select students will be offered full time positions with HUGE following the completion of the program.
To learn more about HUGE’s UX School program or to apply for next year’s program contact firstname.lastname@example.org.
HUGE Designs Streaming Application for HBO Go Mobile
May 6, 2011
BROOKLYN, NY: HBO® subscribers can now watch the network’s award-winning and acclaimed original programming, as well as hit theatrical films, on the Apple® iPad®, iPhone®, iPod Touch® and select Android™ devices, thanks to a suite of new mobile applications designed for HBO GO® by HUGE.
Created to make it as easy to watch HBO content on a tablet or mobile device as a TV or computer, the HBO GO mobile app provides HBO subscribers with instant access to more than 1400 titles, including every episode of every season of the best HBO shows. Now available for download, the new app is free of charge and available to HBO subscribers through a participating television provider.
HBO subscribers can use the HBO GO mobile app to watch new episodes of current hit shows like Game of Thrones®, Boardwalk Empire® and True Blood® as well as all seasons of classic shows like The Sopranos®, Sex and the City® and Deadwood®, HBO original films, miniseries, sports, documentaries and specials, plus a wide selection of blockbuster theatricals.
HUGE began working with HBO in June 2010 to plan and bring to market a mobile entertainment experience worthy of HBO’s content and subscribers. Gene Liebel, HUGE partner and Chief Strategy Officer, said “HBO produces the best and most sought after programming in the world, so it wasn’t enough simply to make HBO accessible on the new platforms. We had to develop a user experience equal to the HBO brand.”
“We had to make it as easy as possible to browse through a massive library of content and drop into any episode or movie instantly. That’s hard to do while maintaining a consistent user experience across multiple mobile platforms and designing an experience that feels native to the particular device you’re using,” noted Felipe Memoria, Partner, Product Design at HUGE.
Available as of Friday, April 29, the HBO GO mobile app made its way to the top-ranked free app in Apple’s App Store on its first day of release.
HBO will continue to partner with HUGE for ongoing strategy and design of its digital video platform throughout 2011.
The HBO GO mobile app is the second streaming television application released by HUGE for a Time Warner company in 2011. In February, HUGE launched an application designed and built for the adult cartoon network Adult Swim. HUGE is also known for designing the Reuters News application, released in conjunction with the launch of the iPad in 2009.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to approximately 40 million U.S. subscribers. The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on- demand products HBO On Demand and HBO Mobile®, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.
HBO GO® is only accessible in the US and certain US territories. Minimum 3G connection is required for viewing on mobile devices. Some restrictions may apply.
HBO® and related channels and service marks are the property of Home Box Office, Inc.
iPad® and iPhone® are trademarks of Apple Inc.
Android™ is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.
Lowe & Partners Names HUGE Preferred Digital Partner
March 24, 2011
LONDON – Lowe & Partners has selected HUGE, America’s fastest-growing digital agency, as preferred digital partner in a global partnership, announced today. The arrangement will see the two companies work together to promote Unilever brands around the world, beginning with household cleaning brands Cif and Sunlight in Europe, the Middle East and Africa, Latin America and Asia.
Responsible for some of the most acclaimed digital marketing programs in recent history and web platforms that generate more than $12 billion a year for their clients, HUGE has a proven commitment to execution and building digitally led businesses. The agency has been featured on Advertising Age’s A-List for two years running and was named Social Agency of the Year by OMMA Magazine for its work on the Pepsi Refresh program in 2010. Prominent clients include IKEA, PepsiCo, JetBlue, Target, Under Armour, Reuters, HBO, Mattel, Saab and Italo.
The arrangement underscores Lowe’s commitment to digital innovation and HUGE’s ongoing expansion into European, Latin American and Asian markets.
“We’re incredibly excited to partner with Lowe to help Unilever advance their leadership in the digital space and provide digital solutions for consumers,” said Aaron Shapiro, HUGE’s CEO. “Lowe’s company values and their commitment to creating lasting relationships are a great match with our own.”
Michael Wall, CEO Lowe & Partners, added, “HUGE is a world-class digital agency that builds long-term, innovative digital platforms for their clients. The combination of their capabilities and Lowe’s global presence and brand advertising leadership will provide Unilever a formidable ability to deliver best-in-class work in every region.”
HUGE is part of the Interpublic Group of Companies and operates as an independent agency in partnership with Lowe on Unilever worldwide.
HUGE Reengineers ASME.org
March 21, 2011
BROOKLYN - Founded in 1880, the American Society of Mechanical Engineers is a global nonprofit organization helping the engineering community develop solutions to real world challenges. The organization represents more than 120,000 members in over 150 countries around the world.
HUGE partnered with ASME and executed strategy, design and development for the revamped platform, creating a vastly improved digital and editorial experience that showcases ASME’s engineering insights, products and resources and situates the organization at the center of engineering conversations online.
To drive engagement and membership, the new ASME.org offers a clean, dynamic portal to ASME’s compelling content—including articles, case studies and video—on a wide range of engineering topics, from nanotechnology to ethics to energy efficiency.
HUGE also delivered improved product search functionality, providing new tools that make it quick and easy for users to discover exactly what they need from ASME’s extensive catalog. Additionally, we designed the platform to spotlight ASME’s many events and groups, fostering and strengthening the engineering community both online and offline.
The new ASME.org represents one step by the engineering body to reorient its business and best practices around digital, while also broadening its exposure and audience beyond the tuned-in community of engineers. HUGE will continue to work with ASME to help promote the art, science and practice of multidisciplinary engineering around the globe, with new content, features and functionality to be unveiled throughout the year.