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TD Ameritrade and Huge Show How #ItAddsUp for Olympic Athletes and Hopefuls

December 11, 2013

TD Ameritrade has partnered with Huge to launch a groundbreaking new campaign, #itaddsup, which supports the journeys of today’s U.S. Olympic and Paralympic hopefuls and helps send the next generation of athletes on a surprise journey of a lifetime.

“We know the power of small steps because our clients take them every day. Saving for retirement doesn’t happen overnight, nor does Olympic gold. It requires a long-term view and a commitment to making incremental adjustments,” said Denise Karkos, chief marketing officer, TD Ameritrade, Inc., a broker dealer subsidiary of TD Ameritrade Holding Corporation. “That’s why we’re proud to support Team USA and the hopefuls of tomorrow.”

TD Ameritrade is pleased to announce that, in addition to sponsoring the U.S. Olympic Committee and Team USA, it is also sponsoring the following individual athletes on their journeys to Sochi:

Tim Burke – Biathlon
Ryan Callahan – Hockey
J.R. Celski – Short Track Speed Skating
Patrick Deneen – Freestyle Skiing
Noelle Pikus Pace – Skeleton
Danelle Umstead – Visually Impaired Paralympic Alpine Skiing
Louie Vito – Snowboard
The campaign, which includes television ads featuring select athletes, as well as robust digital and social components activated by the Huge team, celebrates the many important small steps these athletes have made along the way.

TD Ameritrade is proud to be the first Team USA sponsor to support the “next generation” of U.S. Olympic and Paralympic hopefuls in a unique social giving campaign. The company has selected a future hopeful in each of the seven sports of its sponsored athletes:

Aaron Tran, Short Track Speedskating, age 17
Gabe Ferguson, Snowboarding, age 14
Gracie Clapp -Taylor, Skeleton, age 21
Jakob Ellingson, Biathlon, age 19
Katrina Schaber, Paralympic Alpine Skiing, age 16
Chris Douglas, Paralympic Sled Hockey player, age 23
Nik Seemann, Freestyle Skiing, age 16
By using the hashtag #itaddsup

on Twitter and other social media platforms, fans can help send these young athletes to Sochi, where they’ll experience their very first Olympic Games alongside their mentor athletes. Leading up to the 2014 Olympic Winter Games, every mention of #itaddsup

gets these next generation athletes one mile closer to Sochi.

TD Ameritrade has also set up a brokerage account for each next generation hopeful. During the Games, for every use of #itaddsup, the Company will add funds to each account to help them pay for training and other expenses that often accompany the many steps it takes to get to the Olympic Games.

“Athletes often say their first Olympic Games is overwhelming – because they’ve never experienced it before. We want to give that experience to these seven young athletes, so when they hopefully make the team in 2018, they can solely focus on performance and celebrate the little steps it took to get there,” continued Karkos.

For more information on #itaddsup, visit

About TD Ameritrade Holding Corporation: Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (NYSE:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 38 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or for more information. Brokerage services provided by TD Ameritrade, Inc., member FINRA ( ( (

About the USOC: Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit

About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.