HUGE and TED Turn the World INSIDE OUT
March 2, 2011
BROOKLYN – French street artist JR, winner of the 2011 TED Prize, announced his wish today: for people everywhere to stand up for what they care about by participating in a global art project and together turn the world INSIDE OUT.
TED came to HUGE last December with the initial idea for the project. Over the past two months, HUGE has worked to execute a launch that would coincide with JR’s announcement of his monumental project, INSIDE OUT, which aims to become the largest participatory art project ever and, in the process, discover, reveal and share the untold stories and images of people everywhere.
HUGE completed strategy, design and build pro-bono for the online home of INSIDE OUT,insideoutproject.net. People around the world are encouraged to upload black and white photographic portraits, personal statements and a story to the site and take part in the project. Participants—or co-creators—are then guided through the process of receiving a 90cm x 135cm poster of their portrait, which they can paste and exhibit wherever they’d like in their communities.
"The beauty of JR's work is that it provokes a social conversation – and the digital space is a wonderful medium to amplify those conversations, forging deeper connections between the participant and the artist, giving the conversation more energy and awareness,” said Nicole Victor, Director of Planning atHUGE.
Soon after the initial launch, INSIDE OUT will become a dynamic way to experience the project as it evolves, with a homepage that allows users to explore the many faces of the world through a unique tagging system. Visitors will also be given the option to purchase posters for themselves or even those who cannot afford them, as well as see where the portraits live.
Adult Swim Gets Mobilized
February 17, 2011
BROOKLYN – Adult Swim, the leading purveyor of edgy and cerebral cartoons for grown-ups, launched its flagship app today for the iPhone, iPad and iPod Touch. The new app helps promote Adult Swim’s popular original games and expand viewership of its innovative programming, giving both devotees and casual viewers the ability to stream content anytime and anywhere.
HUGE completed design and build for an app experience that captures the brand’s quirky reputation and standing as one of the most-watched television networks overall by adults aged 18 to 34. Users can enjoy thousands of full-length episodes and clips of crowd-pleasing Adult Swim shows, including Robot Chicken, The Venture Bros, Aqua Teen Hunger Force, Tim and Eric Awesome Show Great Job and Childrens Hospital. They can also download the network’s wildly successful games such as Amateur Surgeon and Robot Unicorn Attack.
"We didn’t want to publish just another video app,” said Jeff Olsen, Vice-President of Adult Swim digital and games. “We’ve got great content and a very savvy audience. We wanted something fun and original that was worthy of them both."
The app immerses users in the idiosyncratic world of Adult Swim through dynamic layouts, while also providing unexpected features like a clock, a calculator, weather information, wallpapers and an interactive programming schedule so fans never miss their favorite shows. As an added bonus, intrepid users can discover an assortment of amusing “Easter eggs” while exploring the app. A sharing function also provides shortened share.as links to easily post content across personal and social channels.
HUGE previously worked with Adult Swim in 2007, delivering a new, dramatically simplified template system for its much-loved shows.
The app is currently available for free download here and is updated with new content weekly. An Android version will be released in the near future.
Maybelline Receives a HUGE Makeover
January 29, 2011
BROOKLYN – The number one cosmetic brand in the world, Maybelline worked with HUGE to create a digital presence that reflects its reputation for innovation and provides a go-to beauty solution for women seeking inspiration and instruction.
HUGE delivered strategy, design and development for a sleek new Maybelline.com based on Maybelline’s brand identity, launching a platform featuring streamlined navigation, user-initiated sharing and dynamic video.
The new Maybelline.com provides users with the tools and lessons to help them realize their beauty potential. The new site features a cutting-edge product explorer that inspires users to dive deep into Maybelline’s vast inventory, with features such as vivid photos, pinpoint filters and real-time search updates turning the hunt for that perfect shade of mascara or lipstick into a fun, easy and highly interactive experience.
The products are now also supplemented with a collection of how-to videos, one of a number of new editorial verticals introduced to drive lasting engagement and repeat visits. Another, NYC365, offers daily photos of real women on New York streets alongside makeup tips and product suggestions to achieve the unique look.
More than a commerce portal, the new Maybelline.com provides a vibrant destination for consumers to engage with the brand in a fashion that improves their lives each and every day. HUGE will continue to work with Maybelline to define the future of makeup online and will release more innovative features and products throughout the upcoming year.
HUGE Named to Ad Age's 2011 A-List
January 24, 2011
BROOKLYN – HUGE was singled out by Ad Age’s prestigious A-List for the second consecutive year.
Calling us an Agency to Watch in 2011, Ad Age writes:
The Interpublic digital shop had a blowout year that started with the much-hyped digital execution of Pepsi Refresh. Huge built the social-media voting platform for the beverage giant, which has been doling out grants to the most popular community projects posted to the site.
Beyond growing our clientele, 2010 saw HUGE broaden service capabilities, investing heavily in our Mobile and Emerging Platforms division; launching a new Social Engagement practice; and introducing an Audience Monetization department, where HUGE represents digital properties to sell advertising sponsorships and develop branded content partnerships.
HUGE was one of four Interpublic agencies—and among seven digital properties—to be honored in this year’s edition. As the premier agency for building digitally-driven businesses, HUGE has exploded from 10 employees in 2005 to 300 personnel across 6 offices and 4 continents today.
HUGE will continue to develop relationships with the world’s biggest companies and brands in 2011.
What's Your BMI?
December 24, 2010
Brooklyn, NY – Most people can tell you their age, their height, and – if they trust you – their weight, but how many people know their Body Mass Index number?
Body Mass Index – or BMI – is critical to know in order to assess physical health, and is used by heath experts to determine risk for weight-related health problems. Now, users can quickly and accurately calculate their BMI and assess the health of their bodies using Nutrisystem’s BMI – Body Mass Index, an easy-to-use mobile app available for free in the iTunes app store.
Nutrisystem Inc, a leading provider of weight management products and services, partnered with HUGE (an agency with a respectable BMI, thank you very much) to design and build a mobile version of its online BMI calculator, which tells users whether they are underweight, healthy or overweight based on their age, height and weight.
Unlike other BMI calculators, BMI – Body Mass Index is a tool that helps users take steps to improve their health. The app reminds users to monitor their BMI and lets them track their data over time. It also provides diet plans and tips to help users achieve and maintain a healthy BMI number.
The release of BMI – Body Mass Index is one of a number of ways Nutrisystem is utilizing mobile technology to serve their customers and help people lose weight. In October, the company launched a fully mobile version of Nutrisystem.com.