April 8, 2013
(GLENDALE, Calif.) – April 8, 2013 – Nestlé in the United States announced today the award of its U.S. offline and online media planning and buying to GroupM, a WPP company. The business will be served by the New York and Los Angeles offices.
Nestlé companies participating in the review included Nestlé Nutrition, Nestlé Health Sciences, Nespresso USA, Nestlé Waters North America, Nestlé Purina PetCare and Nestlé USA. The majority of the U.S. business was formerly served by the New York and Los Angeles offices of Zenith Optimedia, part of Publicis SA.
“Our decision to award the business to GroupM was based on a strong combination of factors including strategic planning, digital acumen, team strength and buying efficiencies,” said Alicia Enciso, Chief Marketing Officer, Nestlé USA. “We will immediately initiate a phased transition of all U.S. businesses, and look forward to working with GroupM to prepare for upfront media negotiations and 2014 planning. We thank Zenith for their years of excellent work on behalf of Nestlé.”
About Nestlé in the United States
Nestlé in the United States consists of five main businesses: Nestlé USA, Nestlé Purina PetCare Company, Nestlé Waters North America, Nestlé Nutrition and Nestlé Professional. Together, these companies operate in more than 120 locations in 47 states and employ more than 51,000 people. The United States is Nestlé S.A.’s largest market with combined product sales in the United States totaling more than $25 billion in 2012.
Committed to becoming the very best Nutrition, Health and Wellness company, Nestlé in the United States provides nutritious, healthy food for every member of the family at every stage of life: infants and toddlers, families, athletes, mature adults/grandparents and pets. Key brands include LEAN CUISINE®, STOUFFER’S®, DIGIORNO®, FRISKIES®, COFFEE-MATE®, NESTLÉ® TOLL HOUSE®, POWERBAR®, NESTLÉ® PURE LIFE®, POLAND SPRING®, GERBER® and PURINA ONE®. To learn more about Nestlé and its five U.S. operating companies, please visit: NestleUSA.com, Nestle-WatersNA.com, Nestlenutrition.com, Purina.com and NestléProfessional.com.