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CHI&Partners

CHI&Partners

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Media Buying/Planning, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning

Founded in: 2001

Employees: 280

Awards: 340

Creative Work: 70

Clients: 22


Contact Information

7 Rathbone Street
London W1T 1LY
United Kingdom
Phone: (+44) 020 7462 8500
Email:

Johnny Hornby

Johnny Hornby

Founding Partner, Account Management

Phone: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO

Phone: (+44) 020 7462 8525

Nick Howarth

Nick Howarth

CEO

Phone: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Chief Strategy Officer

Phone: (+44) 020 7462 8515

Caroline Frith

Phone: (+44) 020 7462 8520

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Media Buying/Planning, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning

Founded in: 2001

Employees: 280

Awards: 340

Creative Work: 70

Clients: 22

CHI&Partners

7 Rathbone Street
London W1T 1LY
United Kingdom
Phone: (+44) 020 7462 8500
Email:
Johnny Hornby

Johnny Hornby

Founding Partner, Account Management

Phone: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO

Phone: (+44) 020 7462 8525

Nick Howarth

Nick Howarth

CEO

Phone: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Chief Strategy Officer

Phone: (+44) 020 7462 8515

Caroline Frith

Phone: (+44) 020 7462 8520

CHI & Partners have unveiled their latest campaign for the Sunday Times Rich List.

The Rich List, out on 29th April, is the definitive guide to the UK’s wealthiest people. In recent years the advertising work has been amongst the most creatively awarded in the UK;the 2010 campaign picking up a D&AD Yellow Pencil and the 2011 work, a Gold for Best Press Campaign at the Creative Circle Awards and 4 Silver medals at the Campaign Big Awards (further details below).

This year’s campaign continues in the same cheeky vein of previous years by re-sizing celebrities featured in the list proportionately to their wealth.

The first execution sees the stars of the Harry Potter franchise on the red carpet, with JK Rowling enlarged so that her top half disappears off the page whilst Rupert Grint is almost invisible by her feet.

Other celebrities in the campaign include the cast of Dragon’s Den and the Rolling Stones all of whom have been proportionately re-sized to the same comic effect.

The campaign launched-in paper in weekly stages and is accompanied by outdoor posters, radio, ROI TV and social media.