Argos launches Christmas campaign featuring extra terrestrial family
November 11, 2011
CHI & Partners today announces details of the integrated Christmas campaign created for Argos, the UK’s leading multi-channel retailer.
The campaign, which launches on 14 November on ITV during Coronation Street, introduces a unique family of aliens who shine a light on the quirky shopping behaviours of humans, highlighting why Argos is the best way to shop online.
The aliens, which were specially created by leading model makers, will be seen discovering what Christmas is like on Earth and investigating ‘strange and beautiful’ products like coffee machines, Transformers’ toys and the latest technology.
Siobhan Fitzpatrick, Head of Brand Development says: “This campaign really shows customers that Christmas shopping doesn’t have to be a stressful experience, Argos can make it simple and reliable. Our fun campaign allows Argos to showcase our most popular products as well as tell people about the amazing offers available on them.”
The campaign highlights the benefits of shopping online with Argos where customers can Check & Reserve items online before picking them up from one of over 750 stores across the UK, on the same day. With 90% of the UK’s population living within ten minutes of an Argos store shoppers are able to get what they want, when they want it.
The campaign has a total media investment of £10 million running across TV, digital channels and outdoor.
The 60” can be seen on the Argos Facebook page (http://www.facebook.com/argos) from 14 November as well as the Argos YouTube channel (http://youtube.com/argoscouk)