Philosophy & Competitive Advantages
What Makes Us Different
From the beginning, mcgarrybowen was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build brands, and grow businesses.
We are gracious and uncommonly tenacious at the same time. We think the only award that really matters is the growth of a client’s business. We don’t have a signature creative style and are not wed to any predetermined media solution. We are smart and strategically driven thinkers digging into our clients’ businesses with a unique perspective to help solve their toughest challenges. We succeed by doing what’s right for the brand, the client, and, most importantly, their business.
We practice something more than mere “integration.” Maybe it should be called “unification.” We built an agency from the ground up—organically—with a single-minded focus on creating big ideas and organizing ideas. All that, and an equally adamant focus on delivering those ideas anywhere and everywhere customers interact with our brands.
The core of our culture and approach to business is synergy and collaboration—the power of we. Our identity represents that integration, and how we work.
We serve our clients from offices in New York, Chicago, London, Düsseldorf, and Shanghai. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communications channels.
As an independently operating member of the Dentsu Network since 2008, we have the flexibility to tap into resources across 49 cities in 27 countries, helping clients reach every potential consumer at every potential touchpoint across the globe.