Tribal DDB Amsterdam, Amstelveen
- Prof. W.H. Keesomlaan 4 Postbus 106
- Amstelveen 1180 AC
- Netherlands
- Phone: 020 406 51 06
- Fax: 020 406 51 00
- Country Phone Code: 31
- Website: www.tribalddb.nl
- Email: mailus@tribalddb.nl
KLM - “Be My Guest”
KLM| Title | Be My Guest |
| Agency | Tribal DDB Amsterdam |
| Advertiser | KLM |
| Brand | KLM |
| Product Category | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Campaign Name | Be My Guest |
| Country of Production | Netherlands |
| Language | English |
| Media Type | Case Study |
| Length | 120 Seconds |
| Awards | Epica, 2012 (Bronze) for Promotions & Incentives Eurobest, 2012 (Silver) for Digitally Led Integrated Campaigns Eurobest, 2012 (Silver) for Travel, Entertainment, Leisure & Retail, including E-commerce & Restaurants |
| Production Company | Mediamonks |
| Creative Director | Olaf van der Geld |
| Creative Director | Sanne Braam |
| Art Director | Olaf van der Geld |
| Art Director | Christopher Pugmire |
| Art Director | Keith Kornson |
| Copywriter | Paul Fraser |
| Copywriter | Sharon Cleary |
| Agency Producer | Steven Beukers |
| Agency Producer | Denise Wolterbeek |
| Photographer | Bert Teunissen |
| Illustrator | Julian Burforf |
| Illustrator | Lorenzo Milito |
| Production Company | Caviar |
| Post Production | Souverein |
Story
KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a 'virtual chat' with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site.