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RECMA names MEC most competitive agency in Europe

April 24, 2013


MEC, a global leading media agency, is named the most competitive agency in Europe in RECMA’s 2012 Competitiveness in Pitches report, achieving A and A+ grades in 8 markets. The RECMA Competitiveness in pitches 2012 report analysed key pitches and moves across 46 countries in 2012.

Globally, MEC ranked third in Competitiveness in Pitches, up from number 11 in 2011 – the largest jump of any network.

This is the 9th time MEC has placed in the top 3 in the RECMA rankings, since records began.

Alastair Aird, Global Chief Operating officer & Chairman of EMEA said, “This is a fantastic accolade and recognition of our focus on new business growth across 2012 which remains a key priority for MEC. Our teams right around the network work tirelessly to deliver for clients and prospects and their efforts truly paid off in 2012.”

MEC had an outstanding 2012 with significant international wins including the global account for Mulberry; SABMiller, Lavazza, and Beiersdorf in Europe; Johnson&Johnson led by GroupM PRIMUS across EMEA; Nestlé in the Middle East; Kingfisher in the United Kingdom and Mercedes Benz and Cell C in South Africa.