April 30, 2013
Jude brings to MEC over twenty years of experience in marketing and data analytics honing his skills through positions at Ipsos/MMA, Marketshare, UBS, and Digitas, among others. Prior to joining MEC, Jude served as VP, Innovation at Ipsos/MMA, and Director of Analytics at MarketShare, where he developed statistical modeling, simulation and optimization tools that helped to advance its offering in the market.
Speaking on his appointment, Theresa said: “CMOs everywhere are trying to navigate today’s highly fragmented and ROI-driven media landscape. At MEC, we are at the forefront of analytics, continuing to deliver best in class insights and tools to help answer clients’ business questions. Jude’s breadth of experience across categories such as Finance, Retail, and CPG combined with his extensive knowledge of analytical techniques will help drive innovation for our agency and clients.”
Jude has been integral to the implementation of cutting edge methodologies in statistics, econometrics, and machine learning, as well as the development of statistical modeling tools, systems and platforms; tools for simulation and optimization; and reporting systems.
“MEC is a world renowned media agency that provides superior and innovative analytics solutions to its clients. I look forward to joining its growing A&I team, as well as working across the agency’s various disciplines to ensure we continue to provide clients with superior and innovative analytical solutions,” commented Jude.
Jude has a Ph.D. (ABD) in Finance and Applied Economics from Rutgers University; an MS in Information Systems Management from the New Jersey Institute of Technology, and an MBA, Finance and Applied Statistics, from Rutgers.