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MEC wins Adweek Project Isaac Award for ‘Inspire Happiness’ course

May 12, 2013


MEC, a leading global media agency, today announced it has been awarded a Project Isaac from Adweek in the ‘Human Resource – Best Practice’ category for its “Inspire Happiness” course, a 6-week training program aimed at teaching its talent skills and techniques to increase their levels of happiness. Launched in September 2012, the course has already show concrete signs of enhancing employee development, both on a personal and professional level.

“We are thrilled to be recognized by Adweek for the launch of our happiness curriculum,” said Marla Kaplowitz, CEO, MEC North America. “This acknowledgment not only highlights our commitment to nurturing and inspiring our talent in new and creative ways, but showcases our drive to bring innovative thinking and techniques to market, strengthening our ability to deliver maximum results across the agency as well as our clients’ businesses. A special thanks to those participants of the pilot course who are already reaping the benefits of a happier mindset.”

The Adweek Project Isaac Awards were conceived in 2013 to cast a celebratory light on the smartest inventions across the media, marketing and technology sectors. As the industry continues to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes. Project Isaac recognizes these outstanding achievements.

MEC launched its second round of the “Inspire Happiness” training course in April 2013.