MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of...read more
June 16, 2013
The Torchview campaign combined Streetview technology with social interactivity to create a snapshot of Olympic history. MEC built a bespoke camera rig and technical system to photograph, stitch together and add zooming and tagging functionality along the entire Olympic torchbearer route. Anyone who watched the torch could find and tag themselves through Facebook. Torchview became the most tagged piece of content ever on Facebook and achieved social amplification with combined retweets reaching 517,000.
MEC has also made the shortlist for awards in the following categories:
The winners will be announced at the Media Lions Awards ceremony in Cannes on Tuesday, 18 June 2013.