Five-star MEC celebrates Cannes Media Lions success
June 17, 2013
Charles Courtier, Global CEO, MECsaid: “As an agency we deliver creative solutions that engage and connect with our clients’ consumers. It’s a particular source of pride that our Cannes Lions success spans multiple markets and categories.”
MEC UK claimed a bronze in the Best Use of Social Media category for the innovative and creative execution of the Torchview campaign for Lloyds TSB, part of Lloyds Banking Group. The campaign combined Street View technology with social interactivity to create a snapshot of Olympic history by allowing anyone who watched the torch relay to find and tag themselves. It subsequently became the most tagged piece of content ever on Facebook with over 3m tags.
Likewise, the Geox Urban Waterproof Shoes for Geox Amphibiox won bronze in Best Use of Branded Content and Sponsorship for combining an interactive experience with filmed content to underline the capabilities of the brand’s waterproof trainers. MEC Germany celebrated two Silver award successes for Best Use of Special Events and Stunts/Live Advertising and Best Use of Mobile Devices categories thanks to its Park-King campaign for Smart Vertiebs. Finally, MEC South Africa completed the five-star performance for the agency with a bronze for Best Use of Special Events and Stunts/Live Advertising for its work on KFC’s Journey of Hope, which outlined the brand’s activities to support the fight against poverty and hunger among South Africa’s children.