MEC celebrates success at Cannes Lions with raft of wins
June 27, 2013
MEC, a leading media agency, has won twenty one awards at this year’s Cannes Lions Festival of Creativity across Media, Press and Design in Germany, Norway, South Africa, Dubai and the UK.
The agency won a total of five awards in the Media Lions, including two silvers and three bronzes. MEC UK (entrant agency) claimed a bronze in the Best Use of Social Media category for the innovative and creative execution of the Torchview campaign for Lloyds TSB, part of Lloyds Banking Group. The campaign combined Street View technology with social interactivity to create a snapshot of Olympic history by allowing anyone who watched the torch relay to find and tag themselves. It subsequently became the most tagged piece of content ever on Facebook and achieved social amplification with combined retweets reaching 517,000.
Likewise, the Geox Urban Waterproof Shoes for Geox Amphibiox (credited agency) won bronze in Best Use of Branded Content and Sponsorship for combining an interactive experience with filmed content to underline the capabilities of the brand’s waterproof trainers. MEC’s Germany office celebrated two silver award successes for Best Use of Special Events and Stunts/Live Advertising and Best Use of Mobile Devices categories for its Park-King campaign for Smart Vertriebs (credited agency). Finally, MEC Access South Africa completed the five-star performance for the agency with a bronze for Best Use of Special Events and Stunts/Live Advertising for its work on KFC’s Journey of Hope (credited agency), which outlined the brand’s activities to alleviate hunger in South African life.
Amongst its other wins were credits on four golds, seven silvers and three bronzes for MEC Dubai’s work with Land Rover and Global Export (credited agency) in the Press Lions as well as MEC Access Denmark gaining a bronze Design Lion for its ‘The Scratch Poster’ campaign for Urban Ears (credited agency).
Charles Courtier, Global CEO, MEC said: "Cannes displays the best work from all around the world. For MEC to score so well in this competition is evidence of the ground breaking work that we do for our clients. It's a particular source of pride that our Cannes Lions success spans multiple markets and categories."