MEC Europe, Middle East and Africa, London Follow Update

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MEC Announces Sponsorship of Advertising Week 2013

September 9, 2013

MEC, a leading global media agency today announced for the third consecutive year its sponsorship of Advertising Week, the annual gathering of advertising, marketing and media industry leaders, on September 23-27, 2013 in New York City. As Advertising Week celebrates its 10th anniversary, MEC will be hosting a thought leadership presentation entitled , MEC Momentum: A Whole New Take On How Consumers Make Purchase Decisions (Mon, Sept 23, 1pm - B.B. King Blues Club), presenting its new proprietary approach to understanding and quantifying the consumer purchase pathway. Using the latest thinking in decision-making psychology, MEC Momentum is a landmark global study that examines the purchase behavior of over 100,000 consumers so far, across multiple categories and countries, through extensive qualitative and quantitative research, to reveal deep insights into emotional engagement, brand commitment and the real drivers of brand choice. This compelling new approach to communications planning will be presented by Pele Cortizo-Burgess, Global Head of Integrated Planning and Damian Thompson, Global Head of Consumer Insight.

Executives from the agency will also be center stage alongside client partners at various events throughout the week, including:

IAB’s MIXX Conference: Designing the 360 Experience (Mon, Sept. 23, 8:00am - Crown Plaza Hotel)

Kicking-off Advertising Week 2013 at the annual IAB’s MIXX Conference & Expo, Brian King, Global Brand Officer, Marriott International, will reveal key insights about what should be at the heart of cross-platform advertising from a new ethnographic research study: Video Lives 2013, co-created by Marriott, MEC, Tremor Video, and SonicRim. Rachel Israel, Managing Partner, MEC, will join Brian in discussing how video marketing is redefining advertising and creating authentic brand experiences. The session will be streamed live and tweeted with #VL13.

4As Competitive Edge Series: Engaging the Next Generation (Tues, Sept. 23, 3:00pm – B.B. Kings)

Rising Star Jennifer Hoffman will be participating in the 4As roundtable conversation about the growing prominence of the Millennial generation to offer perspective on where the industry is today and what is needed to build a strong future.

OMMA Social Video Throwdown: Vine vs. Instagram (Tues, Sept. 24, 4:15pm - Marriott Marquis)

Ming Linsley, Practice Lead, Social Media, MEC North America, will join the OMMA Social Video Throwdown: Vine vs. Instagram Video panel to provide expert insight into how these rival social video platforms are being used and their potential as video becomes social’s next big thing.

AWNY Media Insights Breakfast Series: (Thurs, Sept 26, 7:45am -NY Times Building)

Melanie Varley, Chief Strategy Officer, MEC Global, will participate alongside Nadine McHugh, Vice President, Global Integrated Media Communications, Colgate-Palmolive, at the AWNY Breakfast Series on a panel entitled Innovation in a Time of Disruption. This strong client and agency team will discuss the race to stay innovative in today’s rapidly evolving agency landscape, sharing learnings on how to achieve a competitive advantage in technology and big data to drive targeted results and what trends will define marketing and advertising in the year to come.

Showcasing its musical talent, MEC will be performing at the Battle of the Bands competition, an Advertising Week tradition (Tues, Sept 24, 8pm – Highline Ballroom).

MEC is proud to be a repeat sponsor of GeneratioNext, a program committed to engaging the young generation attending Advertising Week and creating buzz and support for talent and diversity initiatives.

Join the conversation with @mecideas #mecatadweek.

For additional information on Advertising Week 2013, please visit