September 23, 2013
Today her responsibilities include working closely with the region's local market managing directors developing the agency's international clients; driving a culture of client centricity, as well as regional business development. These three areas are key to the continued growth of MEC in Asia Pacific. She is also responsible for driving strategic leadership with a vision to partner our most important clients to drive change that has an impact on their business.
"It's a great honour to be named Chairperson of the inaugural APAC Effie Awards. The Effie Awards are a global standard bearer in marketing effectiveness excellence and I'm thrilled that we finally have our own regional event. I very much look forward to working with Effie and the judges as we review the great and innovative campaigns from around Asia Pacific, showcasing the very best work on offer in our industry. Look out for more information in the coming weeks and months," said Connie, also the President of the Singapore 4As (Association of Accredited Advertising Agents), the first woman president in the association's 64 year history.
Organised by the CAAAA and Tenasia Group, the Effie Awards is recognized throughout the industry as the global standard of marketing effectiveness excellence.
"Connie's pioneering spirit and extensive experience operating in locoI and international markets makes her the ideal person to head up the inaugural awards," said Anthony Kong, Chairman of CAAAA and Chairman of the APAC Effie Committee.
APAC Effie Awards 2014 will be open for entry submission from October to December 2013. Exact dates and categories will be announced soon. The awards gala will take place in Singapore in April2014.