MEC Europe, Middle East and Africa London, United Kingdom Media Buying / Planning

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Basic Info

Core Competencies: Full Service Digital Agency, Social Media Marketing, E-Commerce, Market Research / Consulting, Marketing Technologies / Analytics, Media Buying / Planning, Strategy and Planning

Founded in: 2002

Parent Company: MEC Global (London, United Kingdom)

Network: GroupM (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 5000

Awards: 113

Creative Work: 8

Clients: 19


Contact

1 Paris Garden
London SE1 8NU
United Kingdom
Phone: (+44) 20 7803 2000

Ian Redman

Ian Redman

EMEA Business Development Director

Phone: (+44) 20 7803 2000

MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of...

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MEC Europe, Middle East and Africa

1 Paris Garden
London SE1 8NU
United Kingdom
Phone: (+44) 20 7803 2000

Ian Redman

Ian Redman

EMEA Business Development Director

Phone: (+44) 20 7803 2000

Paramount Pictures and MEC win big in mobile

October 13, 2013

New York, NY (October 14, 2013) – MEC, a leading media agency, won ‘Best Mobile Branding Campaign’ for Paranormal Activity 4 at the recent Digiday Mobi Awards. MEC together with Joule were honored for their overall excellence and breakthrough innovation in mobile media for Paramount Pictures. The Paranormal Activity 4 campaign is the fourth installment in the Paranormal franchise, and already a winner with a string of recent accolades. A Gold for Custom Mobile Rich Media Display at the IAB MIXX Awards and a Mobile Mafia Award for Best B2C campaign at the Mobile Media Summit.

This standout campaign created buzz by leveraging the Yahoo Mobile homepage that simulated a demonic possession of a user’s phone. Upon landing on the homepage of Yahoo Mobile, users’ mobile devices started an automatic search, typing “All the activity has led to this.” Users were then pushed to a search page where ‘Paranormal Activity 4’ was featured. Following that, users received an “incoming video call” alert from the film’s teenage character. If the user clicked “Accept,” they were redirected to a chilling, frantic video call and sent back to the film’s homepage. This auto-initiated execution garnered over five million impressions, and interaction rates exceed industry standards by almost 200 percent.