MEC Poland, a leading media agency, has won five Effie Awards including one Gold, two Silvers and two Bronze at the gala event held in Warsaw.
For the third year in a row MEC Poland is rewarded for their outstanding work by the Effie Jury. MEC claimed Gold in the Long Term Marketing Excellence category for their results-driven execution of the “Heart and Mind” campaign for Orange. With over 150 campaigns across 20 categories, this stand-out campaign was recognised for its strategically thought-out communication activities to achieve long term success. Likewise, they picked up Silver awards for NIVEA in the Digital Category and Jeronimo Martins in the Retail Category and received Bronze for Novartis in the OTC category and Orange in the Telecommunications category.
Izabela Albrychiewicz, CEO of MEC Poland said: “The Effies are held in high esteem across our industry, so to walk away with five awards is a fantastic accomplishment, and showcases that we are thriving and producing effective campaigns for our clients. Not only is it a great honour, it is also testament to the quality and commitment of the superb people we have at MEC. I am very proud.”
The Effie Awards recognise effective marketing communication that contributes to a brand's success.