MEC Europe, Middle East and Africa, London Follow Update

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MEC most awarded agency at the MFA Awards, new culture delivers for clients

October 24, 2013

25 October 2013: MEC Australia emerged as the most awarded agency at the 2013 Media Federation Awards held in Sydney last night, converting four of its nine shortlists into gongs. The achievement caps off a hugely successful year for the agency in all areas of the business, including new business wins and key client retentions worth $162 million, the launch of new diversified services and the introduction of a new positioning, Start-Up Thinking: Scaled-Up Advantage.

“We were incredibly proud to have nine nominations across six campaigns,” MEC CEO Peter Vogel said. “With media spends ranging from $50,000 to the multi-millions, it is evidence of the spread and success of the culture of innovation driving each and every client team.

Vogel attributed the MFAs success to the agency’s ALL IN culture and entrepreneurial approach.

“MEC is on a roll at the moment, and that momentum is the result of the culture of media reinvention we call ALL IN,” he said. “We offer clients the smarts of ‘start-up’ thinking, packaged with the advantage of GroupM’s scale. It’s a powerful point of difference and most importantly it is manifesting in great work that is being recognised by the industry.”

The full list of MEC’s wins and finalists is as follows:


Food & Grocery: Tim Tam “Orchard”, Arnotts

Media/Entertainment/Travel & Leisure: Horrorific Results, Paramount Pictures

Clothing/Cosmetics & Retail: When Fans Become Famous, Henkel Australia

Best Media Innovation: Horrorific Results, Paramount Pictures


Automotive: The Aussie Spin, Mitsubishi

Media/Entertainment/Travel & Leisure: Getting Fans Out of the Closet and Into the Cinema, Transmissions Films

Best Strategic Launch Campaign: Horrorific Results, Paramount Pictures

Best Media Innovation:
When Fans Become Famous, Henkel Australia

Best Demonstration Of Results: Shifting Stock – Campbell’s Real Stock, Campbell Arnott’s

Emilia Thomas was highly commended in the NGen category for her campaign “Close to home”.

For more information please contact:
Andrea Sophocleous
T: 0431 98 94 99