MEC most awarded agency at the MFA Awards, new culture delivers for clients
October 24, 2013
“We were incredibly proud to have nine nominations across six campaigns,” MEC CEO Peter Vogel said. “With media spends ranging from $50,000 to the multi-millions, it is evidence of the spread and success of the culture of innovation driving each and every client team.
Vogel attributed the MFAs success to the agency’s ALL IN culture and entrepreneurial approach.
“MEC is on a roll at the moment, and that momentum is the result of the culture of media reinvention we call ALL IN,” he said. “We offer clients the smarts of ‘start-up’ thinking, packaged with the advantage of GroupM’s scale. It’s a powerful point of difference and most importantly it is manifesting in great work that is being recognised by the industry.”
The full list of MEC’s wins and finalists is as follows:
Food & Grocery: Tim Tam “Orchard”, Arnotts
Media/Entertainment/Travel & Leisure: Horrorific Results, Paramount Pictures
Clothing/Cosmetics & Retail: When Fans Become Famous, Henkel Australia
Best Media Innovation: Horrorific Results, Paramount Pictures
Automotive: The Aussie Spin, Mitsubishi
Media/Entertainment/Travel & Leisure: Getting Fans Out of the Closet and Into the Cinema, Transmissions Films
Best Strategic Launch Campaign: Horrorific Results, Paramount Pictures
Best Media Innovation: When Fans Become Famous, Henkel Australia
Best Demonstration Of Results: Shifting Stock – Campbell’s Real Stock, Campbell Arnott’s
Emilia Thomas was highly commended in the NGen category for her campaign “Close to home”.
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