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MEC launches MEC Access in Argentina Names Director

November 11, 2013

MEC Argentina, a leading media agency, today announced the launch of MEC Access, the agency’s sports and entertainment partnership company. MEC has tapped Santiago Arieu as the Director for MEC Access. Following successful launches in Mexico, Colombia and Uruguay, Argentina introduces MEC Access, the agency’s specialist division which focuses on Sports, Entertainment, Content and Cause Marketing. This new offer will integrate clients’ businesses through the engagement with sports, music, media, the arts, celebrity, gaming, worthwhile causes and brand-to-brand partnerships.

Santiago, as the newly appointed Director, will be responsible for leading and developing MEC Access in Argentina. His remit will include creating specialised partnerships for MEC’s current clients through sponsorship contracts, content generation, negotiation rights and activation; as well as focus on the future growth of MEC.

Santiago comes with a wealth of experience working with some of the industry’s leading sport companies and brands. Previously Santiago worked at Golf Channel Latin America where he was assigned all commercial responsibility for brands such as Omega, Taylormade, Mercedes-Benz, Peugeot, Ford, and BBVA for Latin America. Prior to this he was at DIRECTV where he was responsible for establishing a process for the campaign management of sponsorships. He also pioneered a new business venture Strategic Business Alliances allowing further sponsorship agility for clients such as HSBC; and he managed sponsorship agreements for the FIFA Football World cup 2010 for Coca Cola, SONY and Hyundai-Kia.

Speaking on the announcement, Adrian Barreiros, CEO of MEC Argentina said: “We are delighted to announce the launch of MEC Access in Argentina. At MEC we are committed to attracting top talent and we are really excited to have Santiago lead MEC Access in Argentina. Based on his previous experience, we are confident that Santiago will be able to grow our MEC Access offer, reinforcing our commitment to delivering best-in-class integrated communications for our clients.”