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Wunderman and MEC Launch CHOREOGRAPH

December 15, 2013


In a data-filled world, few communication agencies have the data resources and expertise of Wunderman and MEC combined. Today, the two agencies have launched a joint venture offering, CHOREOGRAPH, that pulls together data from all sources in real time, enabling clients to construct timely, relevant communications for connected consumers.

CHOREOGRAPH is a response to clients rethinking and reorganizing their agency relationships. Marketers want a more dynamic approach to content creation and distribution. Moreover, they want to approach their prospect and customer communications in innovative ways, creating a demand for a new way of working and a shift towards “full service” briefs.

Gurval Caer, Wunderman’s chief innovation & marketing officer in New York, has been tapped as CHOREOGRAPH’s president for the U.S. He will lead a team charged with creating compelling, more effective campaigns powered by real-time data insights, saving marketers both time and money. With digital, data and media experts embedded together in one team, there is more flexibility to adapt to the changing needs of consumers as they engage with brands in real time.

“Marketers are struggling to keep pace with consumers’ behaviors. By combining datasets previously fragmented, we can unlock the complexity behind the everyday lives of consumers, and by combining media, creative and data we can better engage the right consumers with the right experience at the right time. Ultimately, consumers get what they want—and marketers get better results,” Caer explained.

Charles Courtier, global CEO of MEC said, “We live in an always-on world. We search, shop and are socially active and entertained online. Constantly. Today, clients think about brand, media and purchase as one single landscape. Demand is growing from marketers for a joined up agency offer that mirrors how they are now organizing themselves. CHOREOGRAPH satisfies that demand.”

“By design, CHOREOGRAPH has better reflexes to react. That means better, faster insights, which deliver more relevant content in real time,” commented Wunderman’s chairman & CEO Daniel Morel. “CHOREOGRAPH connects data previously trapped in acquisition and retention silos—and does so in one stop for design, development and delivery.”

Jim Sink, VP, Global Partners at Adobe Systems commented, "Adobe Marketing Cloud provides a set of integrated solutions that connects silos and helps marketers maximize and measure the impact of their campaigns. We're excited by Choreograph’s innovative proposition and are looking forward to partnering with the Choreograph team who clearly share our vision to connect paid, owned and earned media."