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MEC Strengthens West Coast Team

May 21, 2014

MEC, a leading global media agency, today announced the appointment of two new senior leads out of its Irvine office, Brian Ko, Managing Partner, Senior Director of Digital and Sharon Pardee, Partner, Senior Director of Planning. Both will report into Andrea Hartman, who heads up MEC Irvine.

Speaking to their appointment, Jitka Petrickova, Managing Partner for MEC West Coast said, “I’m thrilled to add two strong leaders to our growing west coast leadership team. We have a laser like focus on creating the best digitally integrated offer in the business to ensure our clients’ businesses thrive. Both Sharon and Brian bring a wealth of experience and knowledge that I anticipate will not only drive MEC forward, but enable us to deliver on our ambition to be our client’s most valued business partner.”

Brian will be tasked with developing advanced digital experiences for brands, integrating strategy and activation to ensure that both clients and the agency remain at the forefront of driving transformational fully integrated solutions. Prior to joining MEC, Brian was Executive Vice President at Dedicated Media, a digital ad network, where he gained extensive multi-disciplinary marketing experience, overseeing the company's media, integrated digital strategy, content, business development and partnership efforts. He also led the development of strategic digital media strategies at Initiative, AMK and Publicis Modem.

Sharon will spearhead all media and integrated planning efforts for the Amgen business focused on joining up communication efforts across Paid, Earned and Owned, in order to deliver truly integrated strategic solutions that drive client growth. Sharon brings to MEC diverse traditional and digital experience, working across industries including automotive, fast food, retail and pharmaceuticals for clients such as Ford Motor Company, Mazda, Lincoln Mercury, Taco Bell, Century 21, and Orange County Marathon. Most recently, Sharon worked at Inventiv Media 360 building holistic media strategies for brands like Onyx Pharmaceuticals, Endo Pharmaceuticals and Duchesnay USA.