MEC Europe, Middle East and Africa, London Follow Update

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The game is no longer about a creative idea, rather an idea that we can leverage for a brand: Melanie Varley

July 22, 2014


For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are the future of advertising. For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are the future of advertising. While innovative ideas will still have…

MEC – top of the class

July 21, 2014


Dominic Mills from MediaTel on MEC… I’ve fat-finger syndrome to thank for drawing my attention to the results of the IPA’s Excellence Diploma, something I wouldn’t ordinarily go out of my way to look for. It was, however, a bit of a surprise. Of the 24 who passed, 14…