AdWords makes ‘close variant’ matching mandatory
August 18, 2014
With the ‘close variant’ matching behaviour enabled, search ads are triggered against the use of misspelling, singular and plural forms, stemming, accents and abbreviations. On August 14th 2014, Google announced that in late September 2014 they will be removing the ‘close v…
FAST TAKE ON…Over-the-Top Video Programming (August 2014)
August 15, 2014
This issue of Fast Take discusses video programming services delivered directly to the consumer via the internet – without a traditional bundled video subscription (like cable TV). It also explores how new content creators have amassed large audiences, built valuable programming brands…
MEC Point of View: Google confirms HTTPS as a ranking signal
August 13, 2014
In August, Google announced that it is starting to use HTTPS as a ranking signal within search results. The S in HTTPS stands for Secure. This essentially means that websites using secure and encrypted connections across domains will benefit. Read this POV by David Towers to understand how t…
MEC strengthens US digital investment
August 11, 2014
Jon Hsia joins as Managing Partner, Director...
Magnificent 7 – August 2014
August 7, 2014
Magnificent 7 – August 2014 This month’s seven top stories and their implications for marketers.