MEC Europe, Middle East and Africa, London Follow Update

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MEC Germany announces Lars Magnus Kirschke as new CEO

February 11, 2015


MEC today named Lars Magnus Kirschke CEO of MEC Germany. The announcement was made by Alastair Aird, Chief Operating Officer, Global, and Chairman for MEC EMEA. Lars joins MEC at the beginning of April, where he will succeed Matthias Brüll who steps up to lead GroupM in Germany. MEC Germany…

MEC triumphs at Mob-Ex Hong Kong 2015

February 9, 2015


MEC was recognised with six of the prestigious Mob-Ex Awards at a ceremony in Hong Kong on February the 6th. The Mob-Ex Awards celebrates mobile marketing excellence, focusing on innovative and effective campaigns, apps and related mobile marketing projects. MEC Hong Kong took home two gold…

MEC MENA wins Kansai Paint account

February 5, 2015


MEC MENA has been awarded the media planning and buying duties of Kansai Paints Middle East. This follows six months of consultation involving multiple agencies on the brand’s expansion strategy for the region. MEC’s mandate covers GCC markets. Yves-Michel Gabay, regional general manager, …

Inside the Brain Waves of the Fantasy Football Fanatic

February 3, 2015


Toronto, Canada - Global media agency MEC and Brainsights, a Toronto-based consumer research and strategy firm, today released findings from a neurological study which recorded and evaluated the bio-metric brain wave activity of 30 adults (Male and Females, ages 21-55) to measure levels of e…

MEC wins campaign for Cityscape Malaysia

February 1, 2015


MEC Malaysia has announced that it has been appointed to manage Cityscape Malaysia, the largest real estate investment and development event ever held in Malaysia. ChanKeong Law, Managing Director of MEC Malaysia, commented: “We are extremely proud to have been selected to bring this campai…