Mindshare is a global media and marketing services network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Philosophy & Competitive Advantages
Innovation drives our belief that everything begins and ends in media. We’ve raised the bar with data management, creating CORE a first of its kind user-centric and open source data-driven marketing intelligence platform and are at the forefront of adaptive marketing, helping Nike to deliver 21,000 personalised ads in just three days to take over the Olympics.
Scale is our USP. We are a global network by design and we epitomise the intelligent application of scale. Not just because we were the first agency purpose-built as a global media management company and we are underpinned by GroupM, but also because our people are in every market around the world, understand every culture to which your consumers belong and can act as a single network with local knowledge.
Sharing is in our DNA (and indeed our name). Our unique integrated structure across 113 offices in 82 countries - focusing around our clients and innovation - delivers both strategic and trading excellence. Our people and our attitude are our key advantage. It enables us to see things happening on a global stage that others cannot. If you can see it, you can adapt. If you don’t see it, you can’t. We foster a spirit of original thinking and collaboration across every aspect of our business which simply means we can see global trends others cannot.
Mindshare has 113 offices in 82 countries. We believe in the intelligent application of scale – technological innovation in isolation is not the answer nor is buying power. The understanding of humans, derived from a truly global network, combined with the ability to mine big data to uncover small truths and then apply them to brand marketing, is what we at Mindshare call the intelligent application of scale. Sharing is at the core of the global Mindshare network and it gives us the agility to adapt to the changing world. It is in our DNA to share – ideas, cultures, success – and this is why we differ from rival organizations. It is in our DNA to be a global network.