Mindshare North America Creates mutual benefit for Lufthansa and MoMA

2012-08-30 20:00:00

Challenged by MoMA to find a way to find a way to reach international travellers before they get to New York, Mindshare has facilitated a deal between the museum and the airline that sees the museum provide video content to the airline, with the airline becoming a corporate member of the museum.

The first output is a thirty minute program created from MoMA content that will be aired on the culture channel of the in-flight entertainment systems on Lufthansa planes. Narrated by David Rockefeller Jr., who is a trustee of the museum, the videos will also be accompanied a sixty second ad for MoMA that will also be shown on Lufthansa flights, serving as an invitation to passengers to visit the museum while they are visiting New York City.

See full story on New York Times Media Decoder blog here.

Mindshare and Google Launch Ground Breaking Mobile Initiative – Mobile Garage

2012-06-21 20:00:00

Mobile Garage will see the setting up of mobile hubs around the globe – initially New York, London and Singapore – where Mindshare clients will gain access via dedicated teams to mobile strategists and product experts. The hubs will consist of a mix of Mindshare and Google employees and will work across all aspects of the mobile eco-system, from search optimisation and app development, to strategy, planning and creative optimization.

Mobile Garage will give Mindshare clients a unique advantage in the race to harness the growing global trend of mobile device usage. Mobile search traffic has increased 400% over the past 2 years, and its potential goes even further. The GSMA, the industry body for mobile operators, and research company Machina, predict there will be 24 billion connected devices by 2020 creating an industry worth $4.5 trillion and covering innovations such as connected cars, building automation and traffic management. In addition the venture will also give Mindshare clients competitive advantage in emerging markets, with KPCB’s Mary Meeker recently showing that mobile internet usage had surpassed desktop internet usage in India.

Nick Emery, CEO Mindshare Worldwide said: "We designed Mindshare to be open source and to work with the best partners for the benefit of our clients. It’s about trial, experimentation and speed to re-design our business. Working with Google on mobile will give our clients a competitive advantage in a key battleground both now and for the future."

Matt Brittin, VP, Sales and Operations, Northern and Central Europe at Google said: "We have adopted a 'mobile first' philosophy at Google to keep pace with the rapid acceleration in consumer mobile usage. We are delighted to team up with Mindshare on a similar strategy for their clients. Mindshare have already shown strong momentum in the mobile marketing space, and have a great opportunity to lead their clients to win on mobile in the future."

Mobile Garage will complement Mindshare's existing relationship with WPP's mobile agencies Joule and H-Art.

For further information please contact:

Greg Brooks at Mindshare Worldwide – greg.brooks@mindshareworldwide.com

Helene Barrot – hbarrot@google.com

Press Releases - Mindshare Worldwide - Adforum.com

Mindshare North America Creates mutual benefit for Lufthansa and MoMA

Mindshare and Google Launch Ground Breaking Mobile Initiative – Mobile Garage