Philosophy & Competitive Advantages
We use a mixture of intellectual and intuitive approaches to understand the elements influencing a customer's relationship with a brand.
We harness traditional techniques (data analysis, predictive modelling,
purchase behaviour, research), together with other more unorthodox ways of understanding customers (observation studies, role play and psychologists studies).
Whilst LIDA is not part of an international network, we work with local agencies to meet a client's international requirements. One example of this is our delivery of the MG and Rover pan-European websites; LIDA designed and built the website which was then rolled out across 11 countries in 11 languages.