LIDA

LIDA

London, United Kingdom

Digital

Basic Info

Founded in: 2000


Contact Information

36 Golden Square
London W1F 9EE
United Kingdom
Phone: (+44) 020 7544 3700
Email:
Website:

Victoria Fox

Victoria Fox

CEO

Founded in: 2000

LIDA

36 Golden Square
London W1F 9EE
United Kingdom
Phone: (+44) 020 7544 3700
Email:
Website:
Victoria Fox

Victoria Fox

CEO

Languages

English

Philosophy & Competitive Advantages

We use a mixture of intellectual and intuitive approaches to understand the elements influencing a customer's relationship with a brand.

We harness traditional techniques (data analysis, predictive modelling, purchase behaviour, research), together with other more unorthodox ways of understanding customers (observation studies, role play and psychologists studies).

Network Description

Whilst LIDA is not part of an international network, we work with local agencies to meet a client's international requirements. One example of this is our delivery of the MG and Rover pan-European websites; LIDA designed and built the website which was then rolled out across 11 countries in 11 languages.

Trade Organizations

Institute of Practitioners in Advertising (IPA)
Marketing Society (MS)
Direct Marketing Association Ltd. (DMA)
Institute of Direct Marketing (IDM)
Oystercatchers Club