Coca-Cola - “Torch Bearer”
Coca-Cola Company
| Title | Torch Bearer |
| Agency | McCann Deutschland |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Product Category | Corporate Communication |
| Campaign Name | Athletes |
| Country of Production | Germany |
| Media Type | Poster |
| Awards |
Epica, 2012 (Silver) for Drinks
|
| Creative Director |
Bill Biancoli |
| Art Director |
Florian Fischkal |
| Art Director |
Michael Jacob |
| Art Director |
Birol Bayraktar |
| Copywriter |
Bill Biancoli |
| Illustrator |
Yue-Shin Lin |
Story
Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.
