Philosophy & Competitive Advantages

McCann-Erickson’s core mission is simple and highly focused: To create advertising that this most effective in influencing people and selling products and services.....TRUTH WELL TOLD. Effective advertising, when it is done well, achieves impact in the marketplace through insight and relevance that are harnessed to the persuasive power of creativity. This is why genuinely effective advertising is also frequently recognized as award-winning creative work.

In 1998, 1999 and 2000 McCann-Erickson Worldwide has been named „Agency of the Year“ by four separate leading advertising industry publications (Advertising Age, Adweek, Business Marketing, The Delaney Report).


In 2000 McCann-Erickson/Universal McCann was named „Agency of the Year“ (Marketing & Media Europe).

Network Description

McCann-Erickson's Worldwide Network is present in 131 Countries worldwide and in 41 European Countries

Local Representation

McCann-Erickson Frankfurt GmbH / Grosser Hasenpfad 44, 60598 Frankfurt / Classical, Full service McCann-Erickson Düsseldorf GmbH / Rochustrasse 47, 40479 Düsseldorf / Classical, Full service M.E.C.H. Berlin GmbH / Schönhauser Allee 37, 10435 Berlin / Classical, Integrated Communications McCann-Erickson Brand Communications Agency GmbH / Voltastrasse 31, 60486 Frankfurt / Classical, Full service McCann-Erickson Hamburg GmbH / Neuer Wall 43, 20354 Hamburg / Classical, Full service McCann-Erickson Nürnberg GmbH / Am Plärrer 10, 90429 Nürnberg / Classical, Full service McCann-Erickson Dresden GmbH / Räcknitzhöhe 35a, 01217 Dresden / Classical, Full service Universal McCann GmbH / Grosser Hasenpfad 44, 60598 Frankfurt / Media Universal McCann GmbH / Neuer Wall 43, 20354 Hamburg / Media Universal McCann GmbH / Am Plärrer 10, 90429 Nürnberg / Media Universal McCann GmbH / Rochusstrasse 47, 40479 Düsseldorf / Media Universal McCann GmbH Schönhauser Allee 37, 10435 Berlin / Media PWS Promarket Werbe Service GmbH, Grosser Hasenpfad 44, 60598 Frankfurt / Media Zentropy Partners GmbH / Mörfelder Landstr. 55, 60598 Frankfurt / Online Marketing Zentropy Partners GmbH / Neuer Wall 43, 20354 Hamburg / Online Marketing Zentropy Partners GmbH / Schönhauser Allee 37, 10435 Berlin / Online Marketing pro concept marketing GmbH / Ehrenstrasse 45, 50672 Köln / Sales Promotion at sales communications GmbH / Schürmanstrasse 32, 45136 Essen / Sales Promotion MRM McCann Relationship Marketing GmbH / Grosser Hasenpfad 44, 60598 Frankfurt / Direct Marketing MRM McCann Relationship Marketing GmbH / Schönhauser Allee 37, 10435 Berlin / Direct Marketing Torre Lazur McCann GmbH / Rosenkavalierplatz 8, 81925 München / Healthcare Communications Weber Shandwick Deutschland pr bonn Public Relations / Willy-Brandt-Allee 20, 53113 Bonn / Public Relations Weber Shandwick Bonn GmbH / Willy-Brandt-Allee 20, 53113 Bonn / Public Relations Weber Shandwick Berlin GmbH / Schützenstrasse 15-17, 10117 Berlin / Public Relations Weber Shandwick Frankfurt GmbH / Dillenburger Str. 23, 60439 Frankfurt / Public Relations Weber Shandwick Hamburg Gmbh / ABC-Strasse 1, 20354 Hamburg / Public Relations Weber Shandwick München GmbH / Antonienstrasse 1, 80802 München / Public Relations Weber Shandwick Interactive GmbH / Ulmenweg 10, 23942 Dassow / Public Relations FutureBrand AG Coleman Schmidlin / Pfeffingerstrasse 19, CH-4153 Reinach 1 / Corporate Identity, Design FutureBrand AG Coleman Schmidlin / Baumwall 7, 20459 Hamburg / Corporate Identity, Design FutureBrand AG Coleman Schmidlin / Am Falder 4 / 40589 Düsseldorf / Corporate Identity, Design

Trade Organizations

Gesamtverbandes Kommunikationsagenturen (GWA)
Art Directors Club Deutschland (ADC)
Gesellschaft zur Erforschung des Markenwesens e. V. (GEM)
Zentrale zur Bekämpfung unlauteren Wettbewerbs e. V. (Wettbewerbszentr)
Freiheit für die Werbung e. V. (ZAW)
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V (IM)