Philosophy & Competitive Advantages
The diversity of the U.S. audience and ever evolving media landscape are two prime examples of the need to change. Driving a large portion of this change is the multicutural marketplace. As such, we believe multicultural specialists must evolve in order to take on a leadership role. Grupo Gallegos has long prided itself as an ambassador of change, as it relates to reaching multicultural and Hispanic audiences. As a result, we have begun our next journey. We are transforming from being a different kind of “Hispanic” agency into America’s most culturally astute agency and a powerhouse that produces any kind of creative content. Our independent, creatively driven spirit remains, as does our commitment to provide marketing solutions, not just ads.
Our culture is best summed up by the Latin proverb Fortuna audaces iuva. In English this translates to Fortune Favors the Brave. This culture fuels a willingness to challenge convention. To find better solutions. To never settle for the status quo.
Ironically, while our mantra has Latin roots, twelve years ago we set out to challenge the notion that “Hispanic” agencies could not develop powerful, insight- driven creative solutions. To challenge the notion that brands could not expect their “Hispanic” work to stand alongside their general market efforts. And to challenge the premise that the quest for stereotypical “Hispanic insights” overpowers the quest for creativity.
We are an ideas agency. We believe in powerful creative ideas that resonate with our intended audience. We re-wrote the rules of what clients should expect from their “Hispanic” or “Multicultural” agency and along the way, we have helped to build what have been recognized as some of the decade’s most successful brand communications regardless of ethnicity.