F*ck your best email. Bring your best work.

Between reviewing work, pitching clients, shooting campaigns and inspiring their teams, creative leaders are busy people. And their inboxes aren’t getting emptier any time soon. Young talent are faced with the challenge of cutting through the noise to stand out and get noticed—and it’s no easy feat.

Aspiring creatives, and anyone who’s ever hunted for a job, can relate; few things are worse than writing that introductory email.

To promote ADC’s Portfolio Night in New York, the world’s largest advertising portfolio review, the team at J. Walter Thompson New York tapped into that universal truth and created 27 personalized videos that highlight the futile email attempts and awkward errors aspiring creatives make while trying to get the attention of their mentors.

With every video the message is simple: “F*ck your best email. Bring your best work.” Make an impression in a one-on-one review session and show your portfolio as you want it to be seen.

The Art Directors Club Portfolio Night New York will take place on May 20 at J. Walter Thompson New York, giving young creates a chance to ditch the inbox nonsense and make their mark in person.

View all the videos here: https://vimeo.com/channels/909859

THE TEAM
Executive Creative Director: Frederic Bonn
Sr. Art Director: Amy Su
Sr. Copywriter: Emily Frankfurt
Chief Creative Officer, New York: Adam Kerj
Head of Production: Lisa Setten
Producer: Liam Golding
Director of Music: Paul Greco
Music Producer: Matthew Nelson
Production Company: Hogarth
Editing House: Hogarth
Music House: APM Music